The Saeed & Mohammed Al Naboodah Group

Swaidan Trading Co. LLC is part of the Saeed & Mohammed Al Naboodah Group, one of the leading brand names in the UAE which consists of more than 20 companies, offering a diverse portfolio of services and products. The family owned business is run independently as well as in partnership with some of the world’s leading brands. With 60 years of history, the Saeed & Mohammed Al Naboodah Group provides a broad and diverse range of products and services.

The Group is driven by its unrivalled commitment to its clients and its deep pride in taking part in the shaping of the region. It treats social and environmental issues seriously, with all businesses contributing to the Group sustainability plans. For more information on the Group, visit

Products and Services